The Rise of 070 Shake: A Musical Force to Be Reckoned With

070 Shake performing on stage

In the ever-evolving landscape of the music industry, it takes a truly extraordinary artist to captivate listeners and transcend genres. One such artist making waves is 070 Shake, a rising star whose unique blend of alternative hip-hop and soulful melodies has caught the attention of music enthusiasts worldwide. Emerging from the depths of New Jersey, 070 Shake, whose real name is Danielle Balbuena, is changing the game and redefining what it means to be a musical force.

Having first made some noise with her appearances on Kanye West’s album “Ye” and his collaborative effort with Kid Cudi, “Kids See Ghosts,” 070 Shake quickly gained recognition for her distinct voice and experimental style. With her powerful and emotionally raw lyrics, she has carved out a niche for herself in an industry saturated with conformity.

Born in North Bergen, New Jersey, 070 Shake began her musical journey at an early age. However, it wasn’t until she crossed paths with the 070 collective, a group of artists from New Jersey, that her talent truly began to shine. The collective’s name, inspired by the zip code of their hometown, serves as a testament to their roots and the creative energy that permeates their work.

070 Shake in the studio

070 Shake’s breakthrough moment came with her debut EP, “Glitter,” released in 2018. The project’s standout track, “Morrow,” became an instant hit, showcasing her ability to intertwine introspective lyrics with infectious beats. This juxtaposition, which has become a signature element of her music, solidified her as an artist to watch.

One of the defining characteristics of 070 Shake’s music is her unapologetic honesty. Each song feels like a glimpse into her soul, offering a raw portrayal of her emotions and personal experiences. It is this vulnerability that resonates with listeners across different demographics, allowing her to create a genuine connection that goes beyond the music itself.

070 Shake performing live

Despite her relatively short time in the spotlight, 070 Shake has already collaborated with some of the industry’s biggest names and shared the stage with renowned artists. Her ethereal vocals can be heard on songs like Kanye West’s “Ghost Town” and “Violent Crimes,” as well as on tracks by artists like Pusha T and Nas. These collaborations not only showcase her versatility but also speak to her ability to command attention and make her mark in a crowded music landscape.

Beyond her collaborations, 070 Shake’s individual projects have garnered critical acclaim and the admiration of fans worldwide. Her debut studio album, “Modus Vivendi,” released in 2020, further solidifies her artistry and pushes the boundaries of what is expected from a modern-day musician. With diverse tracks like “Guilty Conscience” and “Under the Moon,” she continues to shatter expectations and showcase her unrivaled creativity.

070 Shake album cover

In addition to her musical talents, 070 Shake is also known for her captivating live performances. Whether she’s performing at sold-out arenas or intimate venues, her energy and stage presence command attention. With her distinctive voice and magnetic personality, she creates an atmosphere that transports audiences to another dimension, leaving a lasting impression.

As 070 Shake’s star continues to rise, it’s evident that she is here to stay. Her unique sound, poetic storytelling, and fearless approach to music have solidified her as an artist who defies categorization. With a loyal and growing fan base, she is poised to leave an indelible mark on the music industry for years to come.