travis scott has teamed up with digital sports platform fanatics, leading sports retailer lids and mitchell & ness to announce a first-of-its-kind, collegiate-inspired apparel collection. The “Jack Goes Back to College” collection features a product range across 28 collegiate universities — including the University of Kentucky — bringing together collegiate pride and streetwear style, offering a unique selection of headwear and apparel for students across the nation. Starting April 4, the limited-edition apparel collection will be available for purchase via shop.travisscott.com, select Lids locations and campus bookstores operated by Barnes & Noble College at the participating universities, as well as Fanatics.com. The collection includes a diverse assortment of hats, sweaters, hoodies, shorts, and other apparel items. Retail prices start at $68 and go up to $160. In addition to the University of Kentucky, the Jack Goes Back to College collection is available for 27 other schools such as Texas Longhorns and Michigan State Spartans.
The collaboration is a partnership between Travis Scott’s Cactus Jack brand and the sports apparel giants Fanatics and Mitchell & Ness. The clothing will be designed and produced by Cactus Jack and Mitchell & Ness, with licensing agreements in place with the participating universities. The apparel will be sold online, at select stores, and at campus bookstores, catering to students and fans alike.
Travis Scott, known for his music career and fashion collaborations, is expanding his presence in the sports merchandise industry with this new collection. The partnership aims to blend collegiate pride with streetwear style, offering fans a unique and trendy way to show support for their favorite teams. The collaboration highlights the intersection of sports, music, and fashion, bringing together different aspects of popular culture in a cohesive and appealing way.
Overall, the Travis Scott x Fanatics x Mitchell & Ness collegiate collection represents a blend of creativity, style, and school spirit. With a focus on accessibility and inclusivity, the collection caters to a wide range of fans and students, showcasing the ongoing evolution of sports merchandise in the modern era.
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